Orange County’s Quaker Gardens Senior Living Renames to Rowntree Gardens; Rebrands, Reinvests for the Next 50 Years
(Orange County, California – Winter 2015) – Nearly a half-century since its founding as Quaker Gardens Senior Living, the newly renamed Rowntree Gardens (www.rowntreegardens.org) is embarking on the most bold and far-reaching project in its history.
The 335-resident senior living community, founded in 1965 with the belief that community members are and should always be treated like family, is one of Orange County, California’s only licensed, not-for-profit, Continuing Care Retirement Communities (CCRC). Rowntree Gardens is retooling nearly everything from its branding to its structures to its menus to its offerings while maintaining its core strength – the exceptional living experience provided by its compassionate, devoted staff.
In late 2013, Rowntree Gardens launched an extensive review to identify what changes would be necessary to flourish during the next 50 years. That review encompassed its internal and external audience perceptions and needs, services, physical infrastructure, brand promise and relevance.