Beyond Millennials: Senior Living Must Now Win Over Generation Z Workers
For senior living providers — many of which are run by members of the generation X or baby boomer cohorts — building the right mix of benefits and culture to lure generation Z may seem like a mysterious process. But it doesn’t need to be, according to Randy Brown, CEO and board chair of Rowntree Gardens, a continuing care retirement community (CCRC) in Stanton, California.
The leading edge of the “generation Z” age group has joined the U.S. workforce, meaning senior…
